Since the days of the massive shoulder mounted VHS cameras to more recently using massive professional cameras shooting for The Food Network, I've always been shooting video, for as long as I can remember. Like every child of the '70's, my love of video and film was born from my experiences watching star wars in my footy pajamas at the drive in, and its this same wonder and fascination with video that I have always had since those early days. Its only recently over the last 5 years that the technology and equipment has developed to a point where a small studio like mine could have as much if not more production value as much larger video production companies.
Some years ago, I decided to make the switch to the HD DSLR format for our video production. What is HD DSLR? Basically that means that we use the same Canon still cameras that we use in our amazing food photography to shoot our films and videos. It can be a little confusing for clients when we show up to a video production shoot with "still" cameras, but once they see the finished product, they are always blown away but the quality. Many clients as why we shoot with the HD DSLR format, so the answer I always give is:
- QUALITY. The image quality is on par or beyond anything you would get with cameras 4 times as expensive. Shallow depth of field, amazing color reproduction, great skin tones.
- SIZE. The size of the cameras is tiny, and makes the production much less obtrusive. Its much less intimidating to those in front of the camera as well, and the size allows us to shoot in places without disrupting what is going on.
- COST. The cost of the cameras is a fraction of the price of some of the larger "professional" video cameras, and by keeping our overhead costs low, we are able to keep our production costs low making us more affordable to clients
- ITS NOT A 'VIDEO', ITS A 'FILM'. Shooting with these cameras makes your "video" look more like a "film". Using a wide range of professional lenses, we can take advantage of cinematic shooting techniques, shallow depth of field, quick focus pulls, all the tricks and techniques that make feature films look so....'filmic'.
But more than the lenses and cameras, the thing that makes our video production work so much more engaging and personal than most videos out there is our commitment to the story of our clients. Each client has a story, a unique script of their success, and its our job to tell the story of our clients with the same level of passion that they have for their company.